From Tech Sales to 129 Units: Cody Wiseman’s Path to Full-Time Real Estate Investing

In a recent episode of the Groundbreakers podcast, Cody Wiseman, founder of Wiseman Capital, shares how he went from earning $300K a year in tech sales to building one of the Midwest’s most exciting real estate investment firms.

This wasn’t a leap of blind faith. It was a two-year journey of saving, planning, and building the right relationships.

Today, Cody leads multifamily and hotel-to-apartment conversion projects, including Sandburg Studios in Madison. He also runs one of the largest multifamily meetups in the region.

🎧 Listen to the full episode on Spotify:Groundbreakers Podcast: Cody Wiseman’s Journey

Building the runway before leaving the W2

Before walking away from a six-figure career, Cody spent two years stacking cash, investing in small deals, and mentally preparing for the shift. That foundation gave him the confidence to move forward without second-guessing every decision.

From a triplex to hotel conversions

Cody started with a small triplex. Over time, he scaled into larger and more complex projects like hotel-to-apartment conversions. He shares what worked, what didn’t, and what he learned from the jump in deal size and complexity.

Location matters more than price

On paper, some hotel conversions look great. But if the location is wrong, the numbers won’t matter. Cody breaks down how he evaluates neighborhoods and why strong fundamentals always win out.

Building a real estate community

The Madison Multifamily Meetup started small. Today, it’s the largest in the Midwest. Cody shares how hosting consistent events helped him grow his network, source deals, and create brand trust in a crowded space.

Being hands-on changes everything

From zoning meetings to CapEx planning, Cody stays deeply involved. He believes hands-on operators outperform because they understand the full picture. Investors notice, and it builds real trust.

Final thoughts

Cody’s story shows that success in real estate isn’t about making a massive leap. It’s about preparation, smart moves, strong partnerships, and doing the work every day.

If you’re thinking about stepping away from a W2 job to invest full time, this is the kind of blueprint worth paying attention to.

Want to connect with Cody?

Follow him on LinkedIn: www.linkedin.com/in/codyewiseman

Or visit: www.wisemancapitalgroup.com